(p. 7) A few years ago, . . . , one of my most creative students, Jihae Shin, questioned my expeditious habits. She told me her most original ideas came to her after she procrastinated. I challenged her to prove it. She got access to a couple of companies, surveyed people on how often they procrastinated, and asked their supervisors to rate their creativity. Procrastinators earned significantly higher creativity scores than pre-crastinators like me.
I wasn't convinced. So Jihae, now a professor at the University of Wisconsin, designed some experiments. She asked people to come up with new business ideas. Some were randomly assigned to start right away. Others were given five minutes to first play Minesweeper or Solitaire. Everyone submitted their ideas, and independent raters rated how original they were. The procrastinators' ideas were 28 percent more creative.
Minesweeper is awesome, but it wasn't the driver of the effect. When people played games before being told about the task, there was no increase in creativity. It was only when they first learned about the task and then put it off that they considered more novel ideas. It turned out that procrastination encouraged divergent thinking.
Our first ideas, after all, are usually our most conventional. My senior thesis in college ended up replicating a bunch of existing ideas instead of introducing new ones. When you procrastinate, you're more likely to let your mind wander. That gives you a better chance of stumbling onto the unusual and spotting unexpected patterns. Nearly a century ago, the psychologist Bluma Zeigarnik found that people had a better memory for incomplete tasks than for complete ones. When we finish a project, we file it away. But when it's in limbo, it stays active in our minds.
Begrudgingly, I acknowledged that procrastination might help with everyday creativity. But monumental achievements are a different story, right?
Wrong. Steve Jobs procrastinated constantly, several of his collaborators have told me. Bill Clinton has been described as a "chronic procrastinator" who waits until the last minute to revise his speeches. Frank Lloyd Wright spent almost a year procrastinating on a commission, to the point that his patron drove out and insisted that he produce a drawing on the spot. It became Fallingwater, his masterpiece. Aaron Sorkin, the screenwriter behind "Steve Jobs" and "The West Wing," is known to put off writing until the last minute. When Katie Couric asked him about it, he replied, "You call it procrastination, I call it thinking."
(Note: the online version of the commentary has the date JAN. 16, 2016, and has the title "Why I Taught Myself to Procrastinate.")
Grant, Adam. Originals: How Non-Conformists Move the World. New York: Viking, 2016.