"The Blogger as DJ"
(p. 220) Increasingly, the winning strategy is to separate content into its component parts ("microchunks"), so that people can consume it the way they want, as well as remix it with other content to create something new. Newspapers are microchunked into individual articles, which are in turn linked to by more specialist sites that create a different, often more focused, product out of the content form multiple sources---the blogger as DJ, remixing the news, to create something new.
Source:
Anderson, Chris. The Long Tail. New York: Hyperion, 2006.
