Collins' "How the Mighty Fall" Is Useful Business Book
Source of book image: http://www.harpercollins.com/harperimages/isbn/large/9/9780977326419.jpg
Jim Collins' business books are usually sensible, and are full of arresting examples and memorable hypotheses. His latest full-scale research effort (Great by Choice) is just out, but I have not yet read it. In the next few weeks, I will quote a few of the more thought-provoking or useful passages in his 2009 small book How the Mighty Fall.
Book discussed:
Collins, Jim. How the Mighty Fall: And Why Some Companies Never Give In. New York: HarperCollins Publishers, Inc., 2009.
