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Storytelling Trumps Technology in Making Good Movies

(p. 28) The calamity of Tubby the Tuba forced them to confront an unpleasant fact--namely, that they were in the wrong place for making good movies. Money was nor enough, they could now see. Technical genius was not enough (though Tubby had grave technical problems, too). Splendid equipment would not be enough. For them to make worthwhile films someday--not just the R&D exercises (p. 29) they showed at SIGGRAPH meetings--there also had to be people on board who understood film storytelling. Schure, although blessed with great foresight, could not be their Walt Disney.


Price, David A. The Pixar Touch: The Making of a Company. New York: Alfred A. Knopf, 2008.

(Note: italics in original.)

(Note: my strong impression is that the pagination is the same for the 2008 hardback and the 2009 paperback editions, except for part of the epilogue, which is revised and expanded in the paperback. I believe the passage above has the same page number in both editions.)

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