Even with Subsidies and High Gas Prices, Electric Cars Cost More
(p. 12) The Ford Focus Electric has a base price of $39,995 -- minus a $7,500 federal tax credit and a $2,500 rebate in California. That puts its tab at $30,000, some $7,000 above the upscale Focus Titanium. I can hear the electric naysayers exclaiming "Aha! You won't make back the savings at the pumps." That's despite $4 gasoline, and the Focus Electric's 110 m.p.g. equivalent rating.
But when buying any new car, especially an innovative model of any kind, emotions, aesthetics and externalities eclipse economics.
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(Note: online version of the story is dated May 4, 2012.)