Steve Jobs Framing a Decision in Terms of Christensen's "The Innovator's Dilemma"
The following passage is Steve Jobs speaking, as quoted by Walter Isaacson.
(p. 532) It's important that we make this transformation, because of what Clayton Christensen calls "the innovator's dilemma," where people who invent something are usually the last ones to see past it, and we certainly don't want to be left behind. I'm going to take MobileMe and make it free, and we're going to make syncing content simple. We are building a server farm in North Carolina. We can provide all the syncing you need, and that way we can lock in the customer.
Isaacson, Walter. Steve Jobs. New York: Simon & Schuster, 2011.