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Seven Seconds to See Whether Design Is Right or Wrong



(p. B14) Jacob Jensen, an industrial designer whose sleek minimalism exemplified the style known as Danish modern, most notably with the stereo systems and other audio products he created for the consumer electronics company Bang & Olufsen, died on May 15 [2015] at his home in Virksund, Denmark.


. . .


. . , Mr. Jensen wrote of his working method:

"In my view, constructing a fountain pen, writing a poem, producing a play or designing a locomotive, all demand the same components, the same ingredients: perspective, creativity, new ideas, understanding and first and foremost, the ability to rework, almost infinitely, over and over. That 'over and over' is for me the cruelest torture.

"The only way I can work," he continued, "is to make 30-40 models before I find the right one. The question is, when do you find the right one? My method is, when I have reached a point where I think, O.K., that's it, there it is, I put the model on a table in the living room, illuminate it, and otherwise spend the evening as usual, and go to bed. The next morning I go in and look at it, knowing with 100 percent certainty that I have 6-7 seconds to see and decide whether it's right or wrong.

"If I look at it longer, I automatically compensate. 'Oh, it's not too high,' and 'It's not so bad.' There are only those 6-7 seconds; then I make some notes as to what's wrong. Finished. After breakfast, I make the changes. That's the only way I know."



For the full obituary, see:

BRUCE WEBER. "Jacob Jensen, 89, Danish Designer, Dies." The New York Times (Fri., May 22, 2015): B14.

(Note: ellipses, and bracketed year, added.)

(Note: the date of the online version of the obituary is MAY 21, 2015, and has the title "Jacob Jensen, Designer in Danish Modern Style, Dies at 89.")






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