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Quiet Author Founds Start-Up to Help Introverts



(p. 10) Last month, 50 executives from General Electric gathered on the fourth floor of a SoHo office building for a "fireside chat" with Susan Cain, the author of the 2012 book "Quiet: The Power of Introverts in a World That Can't Stop Talking," which has sold two million copies worldwide.


. . .


A talk about "Quiet" she gave at a 2012 TED conference has been viewed more than 11.6 million times online. And she has delivered more than 100 speeches since then, sometimes commanding five figures for an appearance. (She also does pro bono work, she stressed.)


. . .

"Writing a book is rewarding," Mr. Godin said he told her. "But it doesn't change most people's lives."

And so Ms. Cain, who has been coached in public speaking, is now promoting Quiet Revolution, a for-profit company she has started that is focused on the work, education and lifestyle of introverts, which she defines roughly as people who get their psychic energy from quiet reflection and solitude (not to be confused with people who are shy and become anxious in unfamiliar social situations). Extroverts, by contrast, thrive in crowds and have long been prized in society for their ability to command attention. Many people share attributes of both, she said.

Ms. Cain and Paul Scibetta, a former senior executive at J. P. Morgan Chase whom she met when they both worked at the law firm Cleary Gottlieb Steen & Hamilton in the 1990s, have set up a Quiet Leadership Institute, working with executives at organizations like NASA, Procter & Gamble and General Electric to help them better understand the strengths of their introverted employees.


. . .


Mike Erwin, a former professor of leadership and psychology at West Point who served in the Iraq and Afghanistan wars, invited Ms. Cain to speak to cadets in 2012 after he finished reading "Quiet." He didn't understand students who were reticent to talk in class or who wanted to explore every risk before jumping into a task. "I'm an extrovert," he said. "And, as I look back at my career, I wrote off a lot of people who didn't speak up or want to be in charge."

In May, he was appointed chief executive of the Quiet Leadership Institute, where he is helping project managers at NASA learn how to lead teams populated with introverts (a common personality type in science). At Procter & Gamble, Mr. Erwin said, executives in research and development are exploring, among other things, how to help introverts become more confident leaders.



For the full story, see:

LAURA M. HOLSON. "Instigating a 'Quiet Revolution' of Introverts." The New York Times, SundayStyles Section (Sun., JULY 26, 2015): 10.

(Note: ellipses added.)

(Note: the online version of the story has the date JULY 25, 2015, and has the title "Susan Cain Instigates a 'Quiet Revolution' of Introverts.")


The Cain book mentioned above, is:

Cain, Susan. Quiet: The Power of Introverts in a World That Can't Stop Talking. New York: Crown, 2012.






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