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(p. C6) In "Payoff," Dan Ariely makes the strong case that the best way to motivate people, including ourselves, is not through persuasive tactics, however subtle, but by providing the groundwork for meaning in people's lives.


For Altucher's full book recommendations, see:

James Altucher. "12 Months of Reading." The Wall Street Journal (Sat., December 10, 2016): C6.

(Note: the online version of the review has the date Dec. 7, 2016, and has the title "James Altucher on con artists.")


The book recommended, is:

Ariely, Dan. Payoff: The Hidden Logic That Shapes Our Motivations, Ted Books. New York: Simon & Schuster, Inc., 2016.






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