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Music Cassettes Still Thrive



(p. D11) . . . thanks to music fans who are rediscovering the format's appeal--whether the ability to craft heartfelt mixtapes or the comfort of having tangible music--cassettes are making a comeback. Sales figures for streaming music and even vinyl may dwarf those of cassettes, but the format still thrives: An estimated 129,000 tapes sold last year, up from 74,000 the year before, according to Nielsen Music.

Blame the resurgence, in part, on Justin Bieber. So says Gigi Johnson, director of UCLA's Center for Music Innovation. When the heartthrob released a cassette version of his Grammy-nominated album "Purpose" in 2016, more than 1,000 copies of the retro iteration sold (a relatively significant sum). The Weeknd's Grammy-winning release "Beauty Behind the Madness" saw similar sales in cassette form, as did over 20 other albums last year, including the "Guardians of the Galaxy" soundtrack and reissues of works by Prince and Eminem.

Although four-digit sales figures might seem paltry, Ms. Johnson deemed 2016 "a breakout year" for cassettes. "You can expect to see many more artists embracing tapes this year and next," she said.


. . .


"I keep waiting for this to be a fad that will fade out," said Ms. Johnson of UCLA. "But we're almost a decade into this and it keeps growing."



For the full story, see:

NATHAN OLIVAREZ-GILES. "GEAR & GADGETS; Can't Stop the Music." The Wall Street Journal (Sat., March 11, 2017): D11.

(Note: ellipses added.)

(Note: the online version of the story has the date March 9, 2017, and has the title "GEAR & GADGETS; Why Cassette Tapes Are Making a Comeback.")






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