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"Vinyl Rose from the Ashes"



(p. A10) LODENICE, Czech Republic -- He was a businessman, not a clairvoyant. Zdenek Pelc did not really foresee, a generation ago, that vinyl records would one day make a return from near extinction.

But he was smart enough to keep a vinyl record factory here, a relic of the Communist era, through all those years when albums gave way to CDs and then to iTunes and streaming, and to be ready when vinyl suddenly got hot again.

And that is why this village of 1,800, nestled in a lush furl of the Bohemian hills, improbably finds itself a world leader in the production of vinyl albums.

"I realized when I came to the company 33 years ago that vinyl would be finished one day," said Mr. Pelc, 64, who now owns GZ Media and serves as president. "But I wanted our company to be the last one to stop making them."

The trajectory of the company -- and the village it once dominated -- traces the Czech Republic's transition to quirky capitalist colt from cranky Communist nag, all played to the kind of rock soundtrack that accompanies many modern Czech tales.

Instead of getting rid of the old equipment and moving CD-making machines into their space -- as most music production companies around the world did in the late 1980s and early '90s -- Mr. Pelc kept only enough machines running to meet the dwindling demand, moving the rest into storage and cannibalizing their parts as needed.

"Frankly, if someone had told me back then that vinyl would return, I wouldn't have believed it," he said.


. . .


"Vinyl rose from the ashes," Mr. Pelc said happily.


. . .


"From around 2005, the demand for vinyl grew steadily," said Michael Sterba, GZ Media's chief executive. "Then, it really took off in the last two or three years, like, whoosh."


. . .


"Only an idiot thinks this can go on forever," Mr. Sterba said. "Maybe making vinyl is a fashion that will disappear in a few years. Who knows? No one predicted this."



For the full story, see:

RICK LYMAN. "LODENICE JOURNAL; Long-Playing Czech Company Rides a Resurgence to the Top." The New York Times (Fri., AUG. 7, 2015): A10.

(Note: ellipses added.)

(Note: the online version of the story has the date AUG. 6, 2015, and has the title "LODENICE JOURNAL; Czech Company, Pressing Hits for Years on Vinyl, Finds It Has Become One.")






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