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Those with Full Bladders Are More Financially Prudent



(p. 12) The "your brain, warts and more warts" genre is well represented by the new book "Brain Bugs: How the Brain's Flaws Shape Our Lives," by Dean Buonomano, a neuroscientist at U.C.L.A.


. . .


. . . researchers have reported that subjects with full bladders exercised more self-control in a completely unrelated realm (financial decisions) than subjects who had been permitted to relieve themselves first -- a finding that earned them this year's Ig Nobel Prize in medicine, awarded annually to unusual or ridiculous-seeming scientific research.



For the full review, see:

CHRISTOPHER F. CHABRIS. "Think Again." The New York Times Book Review (Sunday, October 16, 2011): 12-13.

(Note: ellipses added.)

(Note: the online version of the review has the date OCT. 14, 2011, and has the title "Is the Brain Good at What It Does?")


The book under review, is:

Buonomano, Dean. Brain Bugs: How the Brain's Flaws Shape Our Lives. New York: W. W. Norton & Company, 2011.






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