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Google Further Reduces Small Payments to Content Creators



YouTube is a wholly-owned subsidiary of Google.


(p. A15) SAN FRANCISCO -- The authorities believe a woman who shot three people at YouTube's headquarters before killing herself on Tuesday [April 3, 2018] was angered by the social media outlet's policies.

While the police did not specifically say what those policies were, they likely had to do with a concept called "demonetization."


. . .


One of those creators was Nasim Najafi Aghdam, the woman the police said had shot YouTube employees in San Bruno, Calif. She frequently posted videos to several YouTube channels and had become increasingly angry over the money she was making from them.

"My Revenue For 300,000 Views Is $0.10?????" Ms. Aghdam wrote on her website, while calling YouTube "a dictatorship."


. . .


Video creators take a share of the money from ads running before or alongside their videos. But YouTube has been raising the bar on qualifications for running ads.

Last April, the company said it would set a requirement for 10,000 cumulative lifetime views before allowing videos to gain ads. In January, the company raised that requirement to 4,000 hours of watch time in the past year and 1,000 subscribers.



For the full story, see:

NELLIE BOWLES and JACK NICAS. "YouTube Complaints From Attacker Echoed Fight Over Ad Dollars." The New York Times (Thursday, April 5, 2018): A15.

(Note: ellipses, and bracketed date, added.)

(Note: the online version of the story has the date APRIL 4, 2018, and has the title "YouTube Attacker's Complaints Echoed Fight Over Ad Dollars.")






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