Paying Consumers for Their Data

(p. B4) WASHINGTON–For every link you click, every photo you post, every word you search, somebody markets the data to advertisers seeking to target you. Consumer data is a valuable commodity, and that is one reason Google, Facebook and others let you use their platforms at no cost.
An Australian app maker called Unlockd thinks it has a better idea: The consumer should get a cut of this mobile-data business, in the form of rewards or other incentives. Other newcomers and smaller firms are taking a similar tack. Should this approach take off, some see it becoming a viable alternative to the ad model driving big platforms like Alphabet Inc.’s Google.

For the full story, see:
McKinnon, John D. “Startup Wants to Reward Your Clicking.” The Wall Street Journal (Thursday, May 10, 2018): B4.

(Note: the online version of the story has the date May 9, 2018, and has the title “Startup Takes on Google With a New Approach: Rewards for Users.”)

Leave a Reply

Your email address will not be published. Required fields are marked *