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Apple Watch Would Make a Small Firm's Day, but Is Only a Ding for Apple



(p. B5) Do not pity Timothy D. Cook. He has made hundreds of millions of dollars as Apple's chief executive. He is regarded as one of business's best bosses, and runs a company with a beloved brand and $130 billion in cash.


. . .


Whatever he does, Mr. Cook faces enormous expectations. It takes a lot to fuel growth at a company that had $265.6 billion in revenue in its last fiscal year.

The Apple Watch dominates the market for wearable technology and would be a smash hit for any other company. For Apple? Watches have been counted in the "other products" category in financial results.



For the full story, see:


Jack Nicas. "'5 Reasons Apple's Chief May Face Tougher Times Ahead." The New York Times (Saturday, Jan. 5, 2019): B5.

(Note: ellipsis added.)

(Note: the online version of the story has the date Jan. 4, 2019, and has the title "5 Reasons You Wouldn't Want to Be in Tim Cook's Shoes Right Now.")






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