Static Versus Dynamic Pictures
Schumpeter distinguished the static picture of capitalism in the textbook model, with the dynamic reality captured in the process of creative destruction. Apparently Ronald Reagan also understood that a dynamic view is better than a static snapshot. Michael Deaver recounts:
(p. 75) . . . I told him that I noticed his aversion to sitting for photo shoots. He looked at me surprised. "That's funny, in all these years, nobody's ever noticed that." I asked him to elaborate. "Well, you can never recover from a still shot."
Reagan was most comfortable with moving film, he went on to say. He truly believed the television camera was a friend, a device that would separate the real from the phony. Still cameras could always be used to make a candidate look like a fool. When he explained this to me in the (p. 76) late 1960s, he said, "You know how I sometimes touch my nose before I make a point? Well, a still shot would show me picking my nose, while a live shot would show me making my point."
Deaver, Michael K. A Different Drummer: My Thirty Years with Ronald Reagan. Reprint ed. Harper Paperbacks, 2003.